Pride & True: Advance. Advocate. Act Up.

Sonoma County Pride is proud to announce our 2026 theme: Pride & True — Advance, Advocate, Act Up.

In a year marked by renewed national debates over LGBTQIA+ rights, identity, healthcare, and education, Sonoma County Pride is choosing clarity over reaction. Our community is not hypothetical. Our families are not political theory. Our history is not negotiable.

Pride began as protest, but it has always been rooted in truth — the truth of lived experience, visibility, community, and resistance. Pride & True reflects that legacy while recognizing the responsibility we carry today to continue advancing equality and protecting the dignity of LGBTQIA+ people in Sonoma County and beyond.

To be Proud and True means refusing to shrink, refusing to sanitize who we are, and refusing to let others define our story. It means standing in integrity, honoring those who came before us, and ensuring that the next generation inherits a community that is visible, protected, and empowered.

Advance

Progress is not permanent. Rights secured in one generation can be challenged in the next. Advancement requires motion — through civic engagement, education, visibility, and leadership across our community.

Advocate

Advocacy is responsibility. Sonoma County Pride remains committed to amplifying the voices of youth, elders, trans individuals, queer families, and those who cannot safely advocate for themselves.

Act Up

This call honors the legacy of ACT UP and the activists of the AIDS crisis who demanded research, funding, and dignity when silence was costing lives. Acting up today means refusing erasure, organizing when necessary, and embracing joy as resistance.

Each year, Pride brings thousands of people together in celebration, solidarity, and community. But Pride is more than a festival — it is a record of who we are, what we stand for, and the progress we continue to fight for.