41st Annual Sonoma County Pride Parade

Saturday – June 6, 2026 • Fourth Street
Downtown Santa Rosa
11:00 AM

Join us as we celebrate Pride & True: Advance, Advocate, Act Up with one of Sonoma County Pride’s most vibrant parades yet!

Marching through the heart of downtown Santa Rosa, this year’s parade is a bold call to show up, speak out, and stand together. From dazzling floats and community champions to drag royalty and local organizations, the parade is a powerful expression of visibility, resilience, and collective action.

Whether you’re marching, dancing, rolling, or cheering from the sidelines, there’s a place for everyone in this joyful and unapologetic celebration of LGBTQIA+ pride and progress.

We remain committed to creating an inclusive and welcoming space for all. As part of that commitment, our parade includes updated guidelines for law enforcement participation, shaped by ongoing community conversations. You can review our updated 2026 law enforcement participation policy—shaped by continued community dialogue—here: 2026 updated guidelines for law enforcement participation

Come early, show your Pride, and help us turn downtown Santa Rosa into a powerful display of community, visibility, and action.

Lucy Whitworth

A Lifetime of Building Community

At 85 years old, Lucy Whitworth’s life is a testament to the power of community, courage, and connection. For more than five decades, she has been a tireless organizer, advocate, and builder of spaces where lesbians can gather, thrive, and be seen.

Lucy’s work began in San Diego in the 1970s, where she helped lead lesbian community initiatives and played a role in mobilizing efforts to defeat the Briggs Initiative in 1978. A champion of the arts, she produced performances featuring influential women artists and co-founded the Wing Café, a feminist, women-centered space that nurtured emerging talent and provided a vital cultural home.

She also organized a memorable bus journey from San Diego to Yosemite for 65 lesbians to attend the first West Coast Women’s Musical & Comedy Festival—an experience that reflected her gift for bringing people together in joyful, affirming ways.

Professionally, Lucy supported first-time lesbian homeownership through her work in real estate, helping many build both security and belonging. After moving to Sonoma County in 1985, she continued her legacy of community-building by founding and supporting numerous groups, including Hot Flashes, the Sonoma County Lesbian Teachers Group, and monthly singles gatherings that fostered friendship and connection.

Even in retirement from her long career as a special education teacher, Lucy’s commitment has never slowed. She created a lesbian retirement group, became a dedicated leader within the Redwood Rainbows Gay/Straight Square Dance Club, and played a key role in sustaining community spaces in Sebastopol as Coordinator of Wischemann Hall. In 2023, she partnered with the Sebastopol Senior Center’s LGBT+ Rainbow Connection to form Senior Lesbians in Community (SLIC), which has since grown into a vibrant network of more than 250 members.

Lucy’s leadership continues to create opportunities for connection, joy, and belonging. In recognition of her extraordinary contributions, she was honored by the Sebastopol Chamber of Commerce in 2025 for her work supporting seniors. From organizing transportation to local events to championing new initiatives, her energy and vision remain as strong as ever.

Lucy Whitworth is an educator, a connector, and a trailblazer whose legacy lives in the countless lives she has touched. She reminds us that building community is both an act of love and a lifelong commitment. We are proud to celebrate her as a Grand Marshal.

Alisse Cottle & Jessica Borrayo (Brew)

Partners in Life, Partners in Community

Alisse Cottle and Jessica Borrayo are more than the co-owners of Brew Coffee and Beer House—they are partners in life, in business, and in building community.

The two met while working in coffee, where a shared passion quickly grew into something more. In 2015, they opened Brew in Santa Rosa, creating a space that reflects who they are: welcoming, intentional, and rooted in connection.

“We’re partners in life and business, and we wanted to be who we are in our business,” Cottle shares. “We let everyone know that we’re family here.”

That sense of family shapes everything they do. From raising their children in and around the café to building relationships with local bakers, roasters, and makers, they’ve created more than a business—they’ve created a space where people feel seen, valued, and included.

Over the years, Brew has become a gathering place for artists, musicians, and the LGBTQIA+ community, hosting events and uplifting local creatives.

As honorees, Alisse and Jessica are recognized not just for what they’ve built, but for how they’ve built it—with care, authenticity, and a deep commitment to community.

Flor Nambo

A Quiet Force, A Chosen Family

Flor Nambo is a trans woman whose life reflects resilience, compassion, and an unwavering commitment to community. From her early days as a showgirl in Mexico to her life in Sonoma County, she has been a steady and trusted presence for Spanish-speaking trans women in the region.

For more than two decades, Flor has shown up for her community through every stage of life—offering care, connection, and a sense of stability. When others lack family, she becomes family.

While resources for Spanish-speaking communities may come and go, Flor remains a constant: grounded, compassionate, and deeply committed to those around her. Her quiet strength and enduring presence have created lasting impact in the lives of many.

We honor Flor for her integrity, consistency, and the profound care she brings to a community that continues to deserve greater visibility, support, and equity.

Paloma Reyes

Leading with Heart and Hospitality

Paloma Reyes is a natural leader who reflects the strength, resilience, and pride of the Spanish-speaking transgender community in Sonoma County.

Alongside her full-time work as a vineyard farmworker, Paloma has spent more than two decades caring for and supporting other trans women. Her home is open, her table is full, and her presence creates a sense of belonging for all who enter.

In a region where resources for the Latinx LGBTQIA+ community remain limited, Paloma has been a steady advocate, trusted listener, and connector—building community through care, generosity, and lived experience.

We are proud to honor Paloma for her leadership, compassion, and unwavering commitment to uplifting those around her.

Debbie Abrams

A Voice That Defined the Airwaves

After more than 20 years on the air at KZST, Debbie Abrams recently stepped into a well-earned retirement, closing out a remarkable chapter in local radio. With degrees in English from UCLA and broadcast journalism from Cal State Northridge, Debbie built a career grounded in storytelling, connection, and community service.

“I love my job and I love radio,” she shares. “There’s the fun side, the entertainment part, and there’s a serious side. In an emergency, whether it’s fire or flood, we’re there to communicate with the masses. I feel like I’ve made a difference.”

And she has. Known for her sharp wit, strong perspective, and unmistakable voice, Debbie has been a trusted and dynamic presence across Sonoma County for decades. Authentic and unafraid to speak her mind, she built a lasting connection with listeners that continues well beyond the airwaves.

Though she has retired from KZST, Debbie remains a familiar and beloved voice in the community. Sonoma County Pride is proud to welcome her back this year as a parade announcer, continuing her long-standing support of Pride and the LGBTQIA+ community.

Landon McPherson

Quick Wit, Local Roots, and a Story Always in the Making

Known on air as “Man Landers,” Landon McPherson brings humor, charm, and just the right amount of chaos to Wednesday mornings on KZST, delivering advice that may or may not be trustworthy—but is always entertaining. A Sonoma County native, Landon is a passionate advocate for the region, championing local tourism and the wine country experience while staying deeply connected to the community.

His impact extends beyond the mic. Landon has served on the board of directors for Senior Advocacy Services, was a founding member of Sonoma Family Meal, and has been recognized as a North Bay “40 Under 40” honoree. He’s also a familiar presence across Sonoma County, frequently emceeing events and showing up wherever there’s a crowd—and a microphone.

While Landon generally plays well with others, a word of caution: awkward moments are where he truly shines. If the story is good enough, don’t be surprised if you become part of his next on-air tale.

Lisa Pidge

Creating Joy, Connection, and Community Through Comedy

Lisa Pidge is the founder of The Laugh Cellar™, a wine country–based comedy production company known for presenting world-class stand-up at premier wineries throughout Sonoma and Napa counties since 2014. A full-time comedy producer for more than 13 years, Lisa collaborates with top-tier talent to create memorable live experiences across wine country and beyond.

Earlier in her career, she co-owned Doce Vida Fitness Inc. (2005–2011), an athletic wear company featured in the September 2007 issue of O, The Oprah Magazine in the article “Do What You Love.”

In addition to her work in comedy, Lisa is a certified professional pickleball coach through the Professional Pickleball Registry (PPR), where she enjoys helping players build confidence and grow their game in a fun, supportive environment.

She also serves as the Executive Director of the Autism Arts & Athletics Foundation, a nonprofit dedicated to empowering lives through the arts and athletics.

Through her work across industries, Lisa brings people together—creating spaces rooted in joy, connection, and community.

Sister Sorenda ‘da Booty

The Pirate Nun with a Heart for Community

Sister Sorenda ‘da Booty, affectionately known as the Pirate Nun, has been a fully professed member of the Russian River Sisters of Perpetual Indulgence since 2011 and currently serves as Mistress of Novices.

Over the years, she has taken on many leadership roles, including Vice President, Board Secretary, Bingo Chairnun, Web Mistress, and Mistress of Archives. In each role, she has led and supported programs with a deep commitment to service, community, and joy.

Among her most meaningful work is Storytime with the Sisters, where she helps bring inclusive, affirming stories to local libraries and community spaces—creating welcoming environments for people of all ages to feel seen and celebrated.

Through her service, Sister Sorenda ‘da Booty continues to uplift and connect the community with compassion, creativity, and a touch of pirate flair.

Carson Amiral

Building Community, Leading with Purpose

Born and raised in Sonoma County, Carson Amiral is a transgender community leader and lifelong local who is dedicated to making Pride feel like home for everyone. As President and founder of Professionals with Pride, a local LGBTQ+ chamber, he works to create safer, more connected spaces for queer people and allies in business and beyond.

Over the years, Carson has taken on many roles, each rooted in a simple commitment to showing up for his community. By day, he works as a financial advisor, helping business owners and families build stability and plan for the future.

In every role, Carson brings thoughtfulness, dedication, and a strong belief in the power of community—working to ensure that connection, visibility, and opportunity continue to grow for all.

Judging Criteria and Awards

• Judges will be selected from the community by the Parade committee.
• Each unit will be judged on its overall presentation, and the judges’ decision will be final.
• Awards will be granted to three places in each judging category.
• Performances in the parade are only allowed at the Judge’s stand (On Fourth Street at E Street) with a limit of one (1) minute. Stopping the parade to perform in other areas of the parade may result in being pulled from the parade lineup without a refund.
• The awards will be presented on the Festival Stage at 2:00 pm, June 6, 2026. If the winner is not present, the award will be held by the parade committee, and the winner will be contacted to receive their award.

Judging Categories:

1. Best Use of Pride Theme: Pride & True: Advance, Advocate, Act Up!
2. Most Creative / Original Design
3. Best Overall

as of April 30, 2025

The Sonoma County Pride planning committee is working hard to finalize details for this year’s Pride events. Once we have finalized the details we will publish FAQs and answers in this location. Thank you for your patience.

What should I wear? – Be festive! Wear lots of color! Don’t be afraid to show your pride and wear rainbows and tons of color! Be sure to dress comfortable, and remember it could be warm so be sure to wear sunscreen!

Are Dogs Allowed? – dogs are allowed so long as they are on a leash and well behaved. Owners are responsible for cleaning up after them. Please take into consideration that we expect a very large crowd and there will be music and controlled chaos.. Some animals might be stressed.