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Annual Pride Flag Raising

Meet the crew from our 2020 flag raising! From left to right we have Christopher Kren-Mora, Cheryl Kabanuck, René David, Karolina Gage, Brian Rogers, Christian Sullberg, Robbi Ernst III, Osvaldo Jimenez, Alisse Leafy Cottle, Grace Villafuerte & Jessica Borrayo.

Please join us (or tune in to our livestream) as Sonoma County Pride kicks off Pride Month by raising the Pride Flag on top of the Rosenberg Building at the corner of Mendocino Ave & 4th St. This year, we are proud to announce that the flag-raising ceremony will take place on May 31 at 11 am.
Last year, we reached out to the community for support in raising funds for the flag, and we were overwhelmed by the response. We are immensely grateful for your contributions as we continue this important tradition.
A brief history of the Pride flag: The Pride flag was first introduced in 1978 by Gilbert Baker, who was approached by the San Francisco Pride committee to create a symbol that represented their fight for equal rights. After careful consideration, Baker chose the rainbow as a representation of diversity and acceptance. Since then, the rainbow flag has become a globally recognized symbol for the LGBTQ+ rights movement, symbolizing love, tolerance, and peace.
In 2021, an addition was made to the original Pride flag to create the Intersex Inclusive Progress Pride Flag. This new design, created by Valentino Vecchietti, incorporates a purple circle superimposed over a yellow triangle within the chevron on the left side of the flag. This addition is an homage to the 2013 intersex flag designed by Morgan Carpenter, an Australian bioethicist and researcher.
Intersex columnist and media personality Valentino Vecchietti designed a new rendition of the rainbow Pride flag in 2021. The flag was officially unveiled by the advocacy group Intersex Equality Rights UK in late May 2021 but has since spread virally on social media.
In Vecchietti’s rendition, a purple circle superimposed over a yellow triangle has been added to the chevron on the left half of Quasar’s design — an homage to the popular 2013 intersex flag designed by Australian bioethicist and researcher Morgan Carpenter.

Community Partners:


Date & Time:
Friday, May 31, 2024, 11 am

Rosenberg Building
306 Mendocino Ave
Santa Rosa, CA 95401

No Cost
good for all ages.